Fashion Design : Paper-XIII- Brand Management - II

Topic outline

• General

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    Announcements Forum

• Unit – I 1) Brand Extension Types of brand extension Need for brand extension Pros and cons of brand extension Category and image related brand extension
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    notes File

• Unit – II 1) Register your brand name Deciding the brand name and logo Point action plan CA ESE Practical Total 10 40 50 100 19 | P a g e The legal aspect and defense of a brands

• Unit – III 1) Communication Process of Brand Events, promotion and advertising Communication chain Advertising process Advertising agency Media

• Unit – IV 1) Case Study The Armani brand extension success story The Raymond Brand